V Vidra Labs

Is your Google Analytics actually collecting anything?

Universal Analytics — every tag starting with UA- — stopped collecting data on July 1, 2023, and Google later deleted the stored history permanently. Thousands of sites still carry only the dead tag and have been flying blind since. Check yours in 5 seconds:

We fetch your public homepage and look for analytics tags — nothing is stored, nothing touches your site.

How to read the result

Only a UA- tag, no G- tag — your analytics has been dead since July 1, 2023. Traffic, conversions, campaign data: none of it was recorded, and the old data is gone.
G- tag present — GA4 is installed. Collecting ≠ configured: conversions, events and filters still need to be set up correctly.
Google Tag Manager (GTM-) — tags load inside a container we can't see from outside, so we won't claim anything either way. Check inside your GTM workspace.

Want it fixed properly?

Analytics Rescue — €290 fixed, done in 2–3 days. We install GA4 correctly, wire up the conversions that actually matter to your business, and hand you a verified live report. No subscription, no agency retainer.

Email us — free first look